Doing More With Less
As a penny-wise entrepreneur in Riverview, N.B., population 19,128, Joanna Gould knows all about doing more with less.
Gould is a professional massage therapist who initially kept costs low by seeing clients at her home. Her skills eventually attracted more clients than she could handle in the space available in her home. Her solution was to open a storefront clinic, Advantage Massage Therapy, and hire three therapists to serve her growing clientele. Moving to a commercial location meant a steep rise in operating costs, including rent, utilities, insurance and technology like computers, Internet and a website. Gould chose to save money on support staff without compromising customer service by having her clients book their own appointments on the Internet...Read More